Project Description

Project selected within the Regional Operational Program and co-financed by the European Union through the European Regional Development Fund

•   Project financed through the Regional Operational Program 2007 – 2013
•   Priority Axis no. 5 – „Durable Development and Promotion of Tourism”
•   Major Filed of Intervention 5.3. – „Promotion of the Tourist Potential and Creation of the
    Necessary Infrastructure with a view to Increasing Romania's Attractiveness as a
    Tourism Destination”
•   Operation – ”Domestic Tourism Development and Consolidation by Supporting
    Promotion of Specific Products and Specific Marketing Attractions”

General Purpose of the Project

Increase the visibility of 3 (three) cultural sites with high tourist potential in Sector 1 of Bucharest and improve the touristic offer by creating a new tourist route that shall include such sites.

The cultural sites shall be promoted at both local and national level.

Promoted Cultural Sites

The “Bucharest Wants You In Sneakers” project is meant to promote three cultural sites located in Sector 1, declared historical monuments and constituting part of the national cultural heritage:

1. The Herăstrău Park
2. The Alley of Caryatides
3. The „Dimitrie Gusti " National Village Museum

Project Activities

•   Creating a web site dedicated to the project
•   Production and distribution of promotion materials (leaflets, fliers, pamphlets, albums,
    maps, post cards, posters, DVDs etc.)
•   Advertisement insertions in the mass-media
•   Broadcast of media commercials
•   Outdoor advertisement

Project Target Group

•   The local community of Sector 1 and the entire community of the Capital, by
    highlighting the cultural legacy sites and introducing new touristic routes, less focused
    on in the past;
•   Potential visitors and Romanian and foreign tourists on holiday or passing through the
    city, who, upon consulting the promotion materials of the 3 sites, can choose to spend
    their entire holiday, or part of it, or their vacations, weekends etc. visiting the sites;
•   Tourists who wish to participate in festivals or local events;
•   Tourists who show interest in Bucharest and, in satisfying this interest, choose this
    short and efficient 3-site itinerary;
•   Participants in conventions, seminars, reunions organized in the fair centers, who can
    combine business tourism with cultural or leisure tourism;
•   Tourism agents and operators who shall be approached when participating in tourist
    events, with a view to including the "Bucharest Wants You In Sneakers" offer in the
    touristic packages promoted and offered by them;
•   Local companies specialized in tourism-related services.

Project Budget

•   The total project value is 971.375,53 lei
•   The total eligible project value is 746.304,50 lei
•   The non-refundable eligible value from FEDR is 634.358,83 lei
•   The non-refundable eligible value from national budget is 97.019,58 lei
•   The eligible beneficiary’s co-financing is 14.926,09 lei

The project implementation term is 6 months, starting on the date of execution of the financing agreement and the completion date of the last project activity.